I’ve seen it happen to good people. Smart people. I’ve even been seduced a few times. We’ve all been victims of unnecessarily complex marketing. With the massive amount of data and tools available to modern marketers, it’s easy to get caught up and try to use everything at once, just because we can. I see it...
Well, here I am. A thirty-something-year-old American male, always searching for my current place in the world. Professionally, I’m a marketing enthusiast. Mainly of the digital discipline. After starting my career in more traditional marketing pursuits (direct mail, tradeshows, presentation materials, etc) I was given the cha...